Event 3

Last week, I attended Claudia Schnugg’s pop-up lecture, “Creating Fertile Ground: ArtSci Collaboration”. Schnugg studied anthropology and psychology and describes her position now as a translator between big corporations, artists, and scientists.

(I am seated in the second-to-last row in the black shirt)


She began by answering the question of why try to collaborate science, art, and big corporations. This included advancements in new perspective and imagination, new technologies, societal/ political/ ethical implications, and communication.

Courtesy of Annouk Wipprecht

Claudia showed multiple examples of projects that collaborated the three fields such as Anouk Wipprecht’s “Agent Unicorn”, in which an artist created a unicorn shaped head piece with a camera that turns on whenever someone’s attention rises. This is intended for children with ADHD and used to record and display what is triggering these child’s attention. I thought this was such a cool idea and it actually led me to do more research on this project and made me interested in becoming involved in projects like this in the future. I learned that Anouk Wipprecht is actually a fashion designer that combines fashion with science and engineering. A 3-D camera is used for depth and facial recognition and dry electrodes with little fingers are used to stick through the child’s hair. I think this project especially struck my interest because of my interest in psychology and the reading of brain activity using EEG sensors.

IMG_9010.jpg

Claudia showed multiple examples of projects that collaborated the three fields such as Anouk Wipprecht’s “Agent Unicorn”, in which an artist created a unicorn shaped head piece with a camera that turns on whenever someone’s attention rises. This is intended for children with ADHD and used to record and display what is triggering these child’s attention. I thought this was such a cool idea and it actually led me to do more research on this project and made me interested in becoming involved in projects like this in the future. I learned that Anouk Wipprecht is actually a fashion designer that combines fashion with science and engineering. A 3-D camera is used for depth and facial recognition and dry electrodes with little fingers are used to stick through the child’s hair. I think this project especially struck my interest because of my interest in psychology and the reading of brain activity using EEG sensors.

Claudia also discussed how artists such as Lucy McRae can create project that inspire real products, such as “Swallowing Perfume” and “Future Day Spa”. McRae put up a fake commercial for the swallowing perfume and got offers within day from scientists and corporations wanting to be included in the innovation.

I honestly did not think I was going to enjoy this lecture, but it actually helped me gain a better understanding of how science and art interact in the business aspect and I got to learn about some really cool new products and technologies that are being created.


Work Cited

Claudia Schnugg. N.p., n.d. Web. 05 June 2017. <http://www.claudiaschnugg.com/>.

"FUTURE DAY SPA." Vimeo. N.p., 05 June 2017. Web. 05 June 2017. <https://vimeo.com/154066437>.

McRae, Lucy. "How Can Technology Transform the Human Body?" Lucy McRae: How Can Technology Transform the Human Body? | TED Talk | TED.com. N.p., n.d. Web. 05 June 2017. <https://www.ted.com/talks/lucy_mcrae_how_can_technology_transform_the_human_body>.

Scholl, Markus, Magdalena Sick-Leitner, Vanessa Graf, Matt Robinson, Lara Weikard, and Martin Hieslmair. "Agent Unicorn – The First SPARKS Residency Wearable by Anouk Wipprecht." Ars Electronica Blog. N.p., 15 Mar. 2016. Web. 05 June 2017. <https://www.aec.at/aeblog/en/2016/03/15/agent-unicorn/>.

"Unicorn Wearable Uses Neuroscience to Help Kids." IQ by Intel. N.p., 10 Oct. 2016. Web. 05 June 2017. <https://iq.intel.com/unicorn-wearable-uses-neuroscience-to-help-kids/>.





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